NEW YORK — College Sports Television (CSTV) has reached a deal with cable provider Comcast, a move that will enable CSTV to reach a significant portion of the college hockey community that wasn’t already reached.
The deal opens the door for local Comcast providers to offer CSTV. Comcast, the nation’s largest cable provider, has a large reach in the Mid-Atlantic and New England. Comcast also will be able to make College Sports TV programming available via video-on-demand.
Last year, CSTV became the first national network to broadcast a college hockey game of the week. CSTV is planning to do so again this season.
With the Comcast agreement, CSTV has contracts with distributors that represent more than 52 million homes nationwide, including deals with the top three national distributors. CSTV has existing arrangements with Time Warner and Adelphia cable, and satellite provider DirecTV.
“Our innovative mix of original, event and studio programming has made CSTV the number one destination for college sports fans across all platforms,” said Brian Bedol, President and CEO of CSTV. “We will work closely with Comcast systems to create customized opportunities, taking advantage of our unique relationships with hundreds of local colleges and universities nationwide, and our growing roster of sponsors and advertisers.”
CSTV is comprised of two primary business units: College Sports TV and CollegeSports.com. CSTV televises regular season and championship event coverage from every major collegiate athletic conference, in addition to nine NCAA Championships. The network also has a programming and marketing agreement with the U.S. Olympic Committee.
CollegeSports.com is the most-trafficked college sports Web site, and includes a network of nearly 160 official athletic sites for top colleges, universities and athletic associations.