Hockey Humanitarian Award Foundation adds Alliance Holdings as new sponsor

The Hockey Humanitarian Award Foundation announced Thursday that it has added Pennsylvania-based Alliance Holdings, Inc., as a corporate sponsor.

A fast growing and successful company since its inception in 1994, Alliance Holdings is a 100 percent employee-owned company that uses the vehicle of Employee Stock Ownership Plans to invest in market-leading manufacturers of industrial, commercial and construction products.

“Alliance is proud to be part of this extraordinary awards program,” said Alliance Holdings CEO David Fenkell in a news release. “The Hockey Humanitarian Award values high standards in sports, academics, charity and volunteerism. Those are the sort of qualities that help produce worthy role models. We are honored to be involved.”

Alliance’s three-year financial commitment will be primarily used to support the charitable undertakings of HHA finalists and recipients, as well as the collegiate hockey programs those finalists and recipients represent.

“Alliance Holdings is about bringing good people together to reach a common goal,” added Fenkell. “By lending our support to the Hockey Humanitarian Foundation, Alliance Holdings can continue its ongoing mission of recognizing and supporting those outstanding citizens that live their lives both in and out of sports, with the common goal of making their community better.

“There are too many good athletes doing so many good things that aren’t being recognized for their achievements. By lending our support to the Hockey Humanitarian Award, we think we can help the many outstanding athletes in our community get the recognition they deserve.”

Last year, Cleveland-based law firm Ulmer & Berne LLP joined the Hockey Humanitarian Award family and helped establish its charitable giving initiatives.

The award’s primary sponsor is BNY Mellon Wealth Management.

Nominations for the Hockey Humanitarian Award are currently being solicited from schools, with finalists being announced in January and the winner being unveiled at the Frozen Four in Tampa, Fla., on April 6.