Hockey East brings aboard Boston-area sports marketing guru McNulty

Hockey East announced Tuesday the hiring of Barry McNulty to the staff of Hockey East Sports Properties.

McNulty will be responsible for the cultivation and sales of corporate partnerships for Hockey East and will be based out of the league offices in Wakefield, Mass.

Hockey East Sports Properties will serve as the exclusive marketing and sponsorship sales partner for Hockey East. McNulty joins Hockey East Sports Properties, the joint venture created after Hockey East and Play By Play Sports, LLC announced their multi-year marketing partnership in July 2016.

“We are pleased to have Barry join the Hockey East family in this important position,” said Hockey East commissioner Joe Bertagna in a statement. “Barry’s experience with the conference and the area, along with his expertise in the field, will enhance the Hockey East brand in New England and beyond.”

McNulty comes to Hockey East Sports Properties with over 20 years of sports marketing experience in the Boston market, including positions with the TD Garden, the Boston Celtics and Boston College, where he managed all sponsorships for BC Athletics while working for host communications. He also spent six years at Agganis Arena and Boston University as head of sales for the arena and was most recently with the PGA Tour, where he was head of sales for the Senior Players Championship.


  1. “At the end of the day, I have an opportunity to work at a school that will have DI hockey in a few years, with great coaches, and to be where I want to be – employed,” is what he actually meant.


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